Entrepreneurs are often praised for their grit and work ethic, but long hours and determination only go so far without direction. Strategy isn’t a one-time event or a document you revisit once a year. It is a series of choices: where to play, how to win, what to say no to. These choices guide every part of the business.
Clarity in those choices helps leaders focus their time, energy, and resources on what actually drives results. Without it, even the most driven teams can drift off course, chasing too many priorities with too little impact.
Great strategy doesn’t have to be complicated, but it does need to be intentional. It is about making decisions that create alignment, momentum, and forward progress.
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