In the early days of a business, the vision is clear. You know what you’re building, who it’s for, and why it matters. But as growth picks up and demands multiply, it’s easy for that vision to get buried under the weight of day-to-day decisions.
Over time, small compromises and shifting priorities can pull your business off course without anyone noticing. What started as a clear direction becomes reactive, diluted, and misaligned.
Great leaders make time to recalibrate. They revisit the vision, reconnect the team to it, and make sure today’s strategy still supports tomorrow’s purpose.
Drift happens slowly and realignment must be intentional.
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